The Wolf Cheeky Briefs

5 reviews
$ 22.00 USD $ 32.00 USD
Final Sale

The wolf is your heart: loyal, free spirited, playful, intuitive, and always down to help a friend.

 

  • INGREDIENTS: 92% forest fiber from acacia, eucalyptus, poplar, pine, spruce, beech, birch, and maple trees grown on tree farms in Eastern Europe, 8% spandex for stretch. 
  • FIT: These cuties are a high waisted cheeky brief. They sit just below the belly button and show a little sassy butt cheek. Natural fiber underwear does require a seam to prevent rolling of the fabric, so they will not resemble the invisible panty line you might get from laser cut synthetics. However, I believe the cut of these is as discreet as you can get in a plant-based underwear (and I've tried many!). I recommend wearing the undies that match your skin for all our colored bottoms, and the black undies for pairing with all our black bottoms. 
  • WE CARE DEEPLY: Solid wild ginger color printed with a black celestial wolf with water based ink. Cut, sewn, dyed, and printed in downtown Los Angeles by small family owned shops where creators are paid more than minimum wage.
  • RETURNS: For your health and safety, our underwear is eligible for returns only if tried on over your existing undies.

Q - Why is it so expensive?

A - Clothes can only be made cheaply if people and/or the planet are being exploited. In 2022, the reality is we are extracting limited resources from the planet to make limitless things. The more plastic clothing made in slave like conditions overseas we support with our hard earned dollars, the more we tell brands that YES, we are down with limitless consumption. When we pay workers a living wage and consider that the planet cannot survive at the pace we are overproducing, clothing can't be inexpensive. We need so much less than we're told we need, therefore do not need to buy dozens of $6 items. It's always better to save up for ethical pieces. (This message is to those with some disposable income, not to those living in poverty.)

We pay a premium for high quality fabrics and labor. While an average top may cost $2.50 for Shein to make, we pay anywhere from $30-$50. That means on a $78 dollar top, profit may be $30-40, which must cover operating expenses (website fees, shipping, advertising, freight charges), taxes, and payroll to our fairly paid employees. Our end of the day profit is closer to $3-6. If we did this for the money, we'd be in the wrong industry. We do this to make an amazing heirloom piece you'll treasure for years.


Q - When are sold out items restocked?

A - We don't make the same thing twice, and this is why: our creations are art! An artist would not repaint the same piece over and over. And for you, our beloved customer, this means your piece is very unique and bespoke. No one else will have it. This is how we used to make clothes long ago-- items just for you that are meant for you and not mass produced to maximize profits.

Q - Where is it made and who makes it?

A - We only work with small family owned shops employing 8-10 people paying well above minimum wage in Los Angeles, CA.


Q - Is it sustainable and organic?

A - Anyone who claims true sustainability while producing a product is greenwashing, intentional or not. We are responsible. To be truly sustainable we should all be wearing undyed, unisex, 100% recycled fabric scraps, government issued uniforms for 5-10 years at a time. While we are not that, we are much, much better than most of the alternatives out there. Our fabric is 99% closed loop, low plastic, made with fair wages, GOTS certified dyed, water based inked, made in the USA, and we donate money to a new charity every month. We will never stop seeking more ways to be make a cleaner and more beautiful piece of clothing!

 
 
Size:

We only have 0 left in stock.

The wolf is your heart: loyal, free spirited, playful, intuitive, and always down to help a friend.

 

  • INGREDIENTS: 92% forest fiber from acacia, eucalyptus, poplar, pine, spruce, beech, birch, and maple trees grown on tree farms in Eastern Europe, 8% spandex for stretch. 
  • FIT: These cuties are a high waisted cheeky brief. They sit just below the belly button and show a little sassy butt cheek. Natural fiber underwear does require a seam to prevent rolling of the fabric, so they will not resemble the invisible panty line you might get from laser cut synthetics. However, I believe the cut of these is as discreet as you can get in a plant-based underwear (and I've tried many!). I recommend wearing the undies that match your skin for all our colored bottoms, and the black undies for pairing with all our black bottoms. 
  • WE CARE DEEPLY: Solid wild ginger color printed with a black celestial wolf with water based ink. Cut, sewn, dyed, and printed in downtown Los Angeles by small family owned shops where creators are paid more than minimum wage.
  • RETURNS: For your health and safety, our underwear is eligible for returns only if tried on over your existing undies.

Q - Why is it so expensive?

A - Things can only be made cheaply when either someone is underpaid or it's completely automated. Unfortunately, machines haven't taken over all labor yet. So in the meantime we pay a premium for high quality fabrics and labor. While an average top may cost $5 for Forever 21 to make, we pay anywhere from $30-$50. That means on a $68 dollar top, profit may be $30-40 which then must cover operating expenses (website fees, shipping containers, freight charges), taxes, and payroll. Our end of the day profit is closer to $3-6. If we did this for the money, we'd be in the wrong industry. We do this to make an amazing garment you'll love for years.


Q - When are sold out items restocked?

A - Never. Nothing gold can stay. Each piece is specially designed for the vibe and spirit of the season. Once it's gone, it's gone!

Q - Where is it made and who makes it?

A - We only work with small family owned shops employing 8-10 people paying well above minimum wage in Los Angeles, CA.


Q - Is it sustainable and organic?

A - Anyone who claims sustainability while producing a product is greenwashing, intentional or not. We are responsible. To be truly sustainable we should all be wearing undyed, unisex, 100% recycled fabric scraps, government issued uniforms for 5-10 years at a time. While we are not that, we are much, much better than most of the alternatives out there. Our fabric is 99% closed loop, low plastic, made with fair wages, GOTS certified dyed, water based inked, and we donate money to a new charity every month. We will never stop seeking more ways to be make a cleaner and more beautiful piece of clothing!

 
 

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Filter Reviews:
05/19/2022

So comfy!

I basically live in Purusha People clothes, and these undies are my absolute favorite to sleep in.

A Purusha People Customer
AN
Angela N.
United States United States
05/02/2022

amazing!

These briefs are so soft and comfortable. The print is super cute!

ST
Sasha T.
United States United States
04/28/2022

For my wife

She loves this clothing. She says it's very soft and comfortable. She also loves the colorways and designs

BH
Bryan H.
United States United States
03/20/2022

Love this wolf!

Amazingly comfy, beautiful design! Fits as sized. Love!

RL
Rhonda L.
United States United States
03/08/2022

Replacing all my undies

Since I got my first couple of pairs, I’ve been waiting to order more. I don’t have a full two weeks yet, but I’ll get there. These briefs fit my big round butt just right and don’t look like granny panties, plus they’re very comfortable.

DS
Diann S.
United States United States