OUR VALUES
What Matters
We create our clothing to be beautiful, inside and out.
Ethos
Plant Based, Ethical, Sustainable
All our clothing is made from OEKO-TEX-certified bio-based Lenzing-certified tencel lyocell. Phew, that sounds like a lot, but what it really means is that it’s made from trees grown on designated tree farms (not old growth trees, EVER!) and processed in Lenzing’s solar-powered facilities in a closed-looped system (using just one non-toxic chemical that is reused over and over and not released into the environment). We only use non-toxic water-based ink for our prints. Our dyes are all certified nontoxic, metal free, and processed in a GOTS certified dye house. A small amount of spandex (less than 10%) is used to make our clothing stretchy. We realize spandex is still a petrofiber, but we are in the process of using a plant-based spandex once it becomes available to the mainstream market. Progress over perfection! All creators of our clothing are paid a guaranteed living wage. From start to finish, our fiber is knit, cut, sewn, dyed, printed, and finished in downtown Los Angeles.
3,000 +
Five Star Reviews
4250
Old Growth Trees Saved
$ 18,000 +
Donated To Charities
2250 TCO2e
Tons Of Carbon Offset
CIRCULARITY
We currently recycle all fabric scraps in the cutting process to be used for rugs and filling.
In addition, our markers (how we set up the patterns on the fabric) are incredibly low-waste in their design and technique. All damaged pieces that are inevitable in the production process are sold at super low prices as ‘seconds’, so we do not send any clothing to landfills that is imperfect.
We only produce in small, limited edition batches, so we do not overproduce and make more than we can sell.
Our Promise
Ethical Production
Purusha clothing is made from start to finish in Los Angeles. We’re knit, cut, and sewn in small family owned shops, dyed in a responsible dye house dedicated to low impact dyes, and screen printed in a clean and safe print shop with water-based ink.
ZERO WASTE
PLASTIC-FREE PACKAGING
Our packaging is plastic free. We use 100% post consumer recycled paper materials that are compostable and biodegradable. We don’t use “polybags”, those clear plastic bags most clothing comes in, rather we use 100% recycled brown paper bags and paper tape.
not cheap clothes
pricing things
Making products in the USA from sustainable materials is anything but cheap, but it's a labor of love we believe in. Our margins at our current price point are so much lower than other brands that we are not even able to sell our products in other stores, as there is no room for profits at wholesale cost. We're proud to say we follow all the stringent California laws for dye disposal, ink safety, and workplace requirements for minimum wage. We also believe the quality, art, and comfort of our clothing is unmatched! Our ethos is that it's better to own one beautiful thing than five, and we truly don't need as many articles of clothing as we think.
Our Why
What does Purusha Mean?
Purusha is an ancient Sanskrit word from the Vedas that means the soul, the seer, the spirit of the cosmos. We feel it is our duty as a yoga brand to make clothing that aligns with ahimsa, or non-violence to ourselves, our fellow human, animals, and the planet. This is why our creations are sustainable, ethical, and inclusive.
