Echinacea Briefs

Q - Why is it so expensive?

A - Things can only be made cheaply when either someone is underpaid or it's completely automated. Unfortunately, machines haven't taken over all labor yet. So in the meantime we pay a premium for high quality fabrics and labor. While an average top may cost $5 for Forever 21 to make, we pay anywhere from $30-$50. That means on a $68 dollar top, profit may be $30-40 which then must cover operating expenses (website fees, shipping containers, freight charges), taxes, and payroll. Our end of the day profit is closer to $3-6. If we did this for the money, we'd be in the wrong industry. We do this to make an amazing garment you'll love for years.

Q - When are sold out items restocked?

A - Never. Nothing gold can stay. Each piece is specially designed for the vibe and spirit of the season. Once it's gone, it's gone!

Q - Where is it made and who makes it?

A - We only work with small family owned shops employing 8-10 people paying well above minimum wage in Los Angeles, CA.

Q - Is it sustainable and organic?

A - Anyone who claims sustainability while producing a product is greenwashing, intentional or not. We are responsible. To be truly sustainable we should all be wearing undyed, unisex, 100% recycled fabric scraps, government issued uniforms for 5-10 years at a time. While we are not that, we are much, much better than most of the alternatives out there. Our fabric is 99% closed loop, low plastic, made with fair wages, GOTS certified dyed, water based inked, and we donate money to a new charity every month. We will never stop seeking more ways to be make a cleaner and more beautiful piece of clothing!

Dyed mauve orchid. Echinacea flowers in wine with white moon phase. Cut, sewn, dyed, and printed in downtown Los Angeles by small family owned shops where creators are paid more than minimum wage.

Q - Why is it so expensive?

A - Things can only be made cheaply when either someone is underpaid or it's completely automated. Unfortunately, machines haven't taken over all labor yet. So in the meantime we pay a premium for high quality fabrics and labor. While an average top may cost $5 for Forever 21 to make, we pay anywhere from $30-$50. That means on a $68 dollar top, profit may be $30-40 which then must cover operating expenses (website fees, shipping containers, freight charges), taxes, and payroll. Our end of the day profit is closer to $3-6. If we did this for the money, we'd be in the wrong industry. We do this to make an amazing garment you'll love for years.

Q - When are sold out items restocked?

A - Never. Nothing gold can stay. Each piece is specially designed for the vibe and spirit of the season. Once it's gone, it's gone!

Q - Where is it made and who makes it?

A - We only work with small family owned shops employing 8-10 people paying well above minimum wage in Los Angeles, CA.

Q - Is it sustainable and organic?

A - Anyone who claims sustainability while producing a product is greenwashing, intentional or not. We are responsible. To be truly sustainable we should all be wearing undyed, unisex, 100% recycled fabric scraps, government issued uniforms for 5-10 years at a time. While we are not that, we are much, much better than most of the alternatives out there. Our fabric is 99% closed loop, low plastic, made with fair wages, GOTS certified dyed, water based inked, and we donate money to a new charity every month. We will never stop seeking more ways to be make a cleaner and more beautiful piece of clothing!

Dyed mauve orchid. Echinacea flowers in wine with white moon phase. Cut, sewn, dyed, and printed in downtown Los Angeles by small family owned shops where creators are paid more than minimum wage.